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| Criterion |  Product Discovery Working Backwards |  Innovation Morphological Analysis |  Innovation Reverse Brainstorming |
|---|---|---|---|
Purposedifferent | When the target state and benefit need to be clear first, it thinks backward from the desired outcome into the product logic. It sharpens vision, objections, and value proposition before elaboration. | For a search for solutions with many degrees of freedom, a grid emerges for systematic combinations. The method separates features, variants, and exclusion criteria, so the space gets explored deliberately. | For persistent errors or blockages, the method shifts the view to the opposite of the desired effect. It exposes the mechanics of failure and makes hidden causes easier to grasp. This makes improvement more concrete and the problem clearer. |
Complexitydifferent | Medium | Medium | Low |
Timedifferent | 4-8 h, mehrere Iterationen | 1-3 h | 30-60 min |
Participantsdifferent | 2-6 | 2-8 | 3-12 |
Formatdifferent | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Future Press Release, FAQ, Vision Statement | Morphological Box, Concept Combinations, Idea Shortlist | Reverse Ideas, Risk Themes, Solution Ideas |
Tagsno overlap | VisionNarrativeAlignment | IdeationInnovationCreativity | BrainstormingIdeationCreativityRisk |
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