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Criterion
Paper illustration of Working Backwards with its method-specific working model.
Product Discovery
Working Backwards
Gap Analysis method illustration showing its working structure
Business Strategy
GAP Analysis
Purposedifferent
When the target state and benefit need to be clear first, it thinks backward from the desired outcome into the product logic. It sharpens vision, objections, and value proposition before elaboration.GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing.
Complexitysame
MediumMedium
Timedifferent
4-8 h, mehrere Iterationen1-3 h
Participantsdifferent
2-62-8
Formatsame
Workshop + asyncWorkshop + async
Outputdifferent
Future Press Release, FAQ, Vision StatementGap Matrix, Action Plan, Risk Notes
Tagsno overlap
VisionNarrativeAlignment
StrategyAnalysisPlanning
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of Product Vision Board with its method-specific working model.
Product Strategy
Product Vision Board
Paper illustration for Alignment Mapping.
Facilitation
Alignment Mapping
Paper illustration of a branching impact map with a Why goal at the root, actor circles, How behavior changes and What options.
Product Strategy
Impact Mapping
Paper illustration of KPI Tree with its method-specific working model.
Product Strategy
KPI Tree