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| Criterion |  Product Discovery Working Backwards |  Growth Flywheel |  Business Strategy Ansoff Matrix |
|---|---|---|---|
Purposedifferent | When the target state and benefit need to be clear first, it thinks backward from the desired outcome into the product logic. It sharpens vision, objections, and value proposition before elaboration. | Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. |
Complexitydifferent | Medium | Medium | Low |
Timedifferent | 4-8 h, mehrere Iterationen | 60-120 min | 45-90 min |
Participantsdifferent | 2-6 | 3-8 | 2-8 |
Formatdifferent | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Future Press Release, FAQ, Vision Statement | Flywheel Map, Friction Points, Growth Levers, Experiment Backlog | Ansoff Matrix, Growth Options, Risk Notes |
Tagsno overlap | VisionNarrativeAlignment | GrowthRetentionConversion | GrowthStrategyMarketPortfolio |
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