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| Criterion |  Product Discovery Working Backwards |  Innovation Design Charrette |  Innovation Morphological Analysis |
|---|---|---|---|
Purposedifferent | When the target state and benefit need to be clear first, it thinks backward from the desired outcome into the product logic. It sharpens vision, objections, and value proposition before elaboration. | In a tightly timed design process with many participants, the method pools several lines of thinking in a short time. It brings parallel design energy without letting the discussion tip into endless coordination. This quickly produces solid directions for architecture or space. | For a search for solutions with many degrees of freedom, a grid emerges for systematic combinations. The method separates features, variants, and exclusion criteria, so the space gets explored deliberately. |
Complexitysame | Medium | Medium | Medium |
Timedifferent | 4-8 h, mehrere Iterationen | Halber Tag bis mehrere Tage | 1-3 h |
Participantsdifferent | 2-6 | 10-50 | 2-8 |
Formatdifferent | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Future Press Release, FAQ, Vision Statement | Sketches and Concepts, Consolidated Solution Sketch, Prioritized Direction | Morphological Box, Concept Combinations, Idea Shortlist |
Tagsno overlap | VisionNarrativeAlignment | BrainstormingWorkshopCollaborationIdeation | IdeationInnovationCreativity |
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Methods with strong topical overlap with the current selection, not yet in the comparison.
