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| Criterion |  Product Discovery Working Backwards |  Decision Making Decision Matrix |
|---|---|---|
Purposedifferent | When the target state and benefit need to be clear first, it thinks backward from the desired outcome into the product logic. It sharpens vision, objections, and value proposition before elaboration. | When several options collide with several criteria, comparison quickly becomes subjective. A Decision Matrix makes the trade-off visible and brings weighting, criteria, and options into a shared logic. |
Complexitysame | Medium | Medium |
Timedifferent | 4-8 h, mehrere Iterationen | 45-90 min |
Participantsdifferent | 2-6 | 2-8 |
Formatsame | Workshop + async | Workshop + async |
Outputdifferent | Future Press Release, FAQ, Vision Statement | Decision Matrix, Scoring Rationale, Selected Option |
Tagsno overlap | VisionNarrativeAlignment | DecisionCriteriaScoringTradeoffs |
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