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| Criterion |  Product Discovery Working Backwards |  Innovation Crazy 8s |  Innovation Morphological Analysis |
|---|---|---|---|
Purposedifferent | When the target state and benefit need to be clear first, it thinks backward from the desired outcome into the product logic. It sharpens vision, objections, and value proposition before elaboration. | With only a few minutes available and a still-fuzzy solution search, the method forces a wide range of variants. It produces fast sketches before the first idea can settle in, making different directions directly comparable and open to further development. | For a search for solutions with many degrees of freedom, a grid emerges for systematic combinations. The method separates features, variants, and exclusion criteria, so the space gets explored deliberately. |
Complexitydifferent | Medium | Low | Medium |
Timedifferent | 4-8 h, mehrere Iterationen | 8-15 min | 1-3 h |
Participantsdifferent | 2-6 | 1-10 | 2-8 |
Formatdifferent | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Future Press Release, FAQ, Vision Statement | Sketch Set, Idea Shortlist, Direction Options | Morphological Box, Concept Combinations, Idea Shortlist |
Tagsno overlap | VisionNarrativeAlignment | BrainstormingSketchingSpeedDivergenceDesign sprint | IdeationInnovationCreativity |
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