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| Criterion |  Business Strategy VMGS |  Growth North Star Metric |  Business Strategy Strategy Map |
|---|---|---|---|
Purposedifferent | VMGS arranges vision, mission, goals, and strategies into a clear guiding logic. Direction, purpose, and priorities are connected so teams can decide more coherently. | When product teams track many metrics, the view of the actual customer outcome easily gets lost. A North Star Metric bundles growth, usage, and value contribution into one signal that makes the system's direction visible. | A Strategy Map translates strategy into a few connected objectives across perspectives such as finance, customers, processes, and learning. This makes visible which capabilities and activities are meant to drive which results. |
Complexitysame | Medium | Medium | Medium |
Timedifferent | 2-4 h | 1-2 h | 2-4 h workshop plus review |
Participantsdifferent | 3-12 | 3-8 | 4-10 |
Formatdifferent | Workshop | Workshop + async | Workshop |
Outputdifferent | Vision Statement, Mission Statement, Goals, Strategies | North Star metric, Input metric tree, Measurement cadence | Strategy Map, Objective Set, Cause-Effect Hypotheses |
Tagsno overlap | VisionGoalsStrategy | GrowthMetricsAlignmentRetention | AlignmentExecutionGoalsCausality |
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