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| Criterion |  Business Strategy VMGS |  Product Strategy ICE Scoring |  Product Strategy DIBB |
|---|---|---|---|
Purposedifferent | VMGS arranges vision, mission, goals, and strategies into a clear guiding logic. Direction, purpose, and priorities are connected so teams can decide more coherently. | When ideas need sorting quickly, it condenses impact, confidence, and effort into one compact score. It connects customer value, product logic, and decision priorities. The result is captured as an ICE table and top-ideas list. | DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report. |
Complexitydifferent | Medium | Low | Low |
Timedifferent | 2-4 h | 30-60 min | 1-2 h |
Participantsdifferent | 3-12 | 2-8 | 2-8 |
Formatdifferent | Workshop | Workshop + async | Workshop + async |
Outputdifferent | Vision Statement, Mission Statement, Goals, Strategies | ICE Table, Top Idea List | DIBB document, Belief list, Bet list, Learning report |
Tagsno overlap | VisionGoalsStrategy | PrioritizationScoringGrowthDecision | StrategyDecisionAssumptionsHypothesis |
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