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| Criterion |  Operations Visual Management |  UX Research Personas |  UX Research Empathy Mapping |
|---|---|---|---|
Purposedifferent | With high tempo and many parallel topics, the method makes status, deviations, and priorities visible at a glance. It reduces search effort and prevents what matters from getting lost in daily work. | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing. |
Complexitydifferent | Low | Medium | Low |
Timedifferent | Ongoing | 1-3 Tage | 30–60 min |
Participantsdifferent | 1-20 | Internes Team | 4-8 |
Formatdifferent | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Visual Board, Status Indicators, Exception Cues | Persona Profiles, Needs Summary, Scenario Notes | Empathy Map, Assumptions List, Research Gaps |
Tagsno overlap | SignalsOperationsVisual management | ResearchCustomerSynthesis | SynthesisQualitativeWorkshop |
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