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| Criterion |  Product Strategy Value Proposition Canvas |  Business Strategy Balanced Scorecard |  Product Discovery Smoke Test |
|---|---|---|---|
Purposedifferent | When the value proposition and customer expectation drift apart, it makes fit and mismatch legible. It shows where offering and need don't yet come together. | Balanced Scorecard translates strategy into a few interconnected perspectives and metrics. It holds impact, steering, and learning together in daily work instead of narrowing strategy down to financial figures. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. |
Complexitydifferent | Medium | High | Low |
Timedifferent | 1-2 h | Halber Tag bis mehrere Wochen | 1-5 Tage |
Participantsdifferent | 2-8 | 4-12 | Nutzertraffic |
Formatdifferent | Workshop + async | Workshop + async | Async |
Outputdifferent | Value Proposition Canvas, Fit Gaps, Hypotheses | Balanced Scorecard, Strategic Measures, Initiative Map | Interest Metrics, Conversion Signal, Learning Note |
Tagsno overlap | ValueNeedsStrategy | StrategyMetricsExecution | ValidationExperimentsDemandGrowth |
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