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| Criterion |  Business Strategy Value Chain Analysis |  Innovation Brainstorming |
|---|---|---|
Purposedifferent | Value Chain Analysis shows where value is created, costs accrue, and differentiation becomes possible along the process. It compares strengths, risks, market logic, and courses of action. The result is captured as a value-chain map and lever list. | When a team faces an open question with many obvious directions, the method first creates breadth instead of premature commitment. It separates idea flow from evaluation and makes lines of thought visible, creating a pool for selection and further development. |
Complexitydifferent | High | Low |
Timedifferent | Half day | 30-60 min |
Participantsdifferent | 3-8 | 4-12 |
Formatsame | Workshop | Workshop |
Outputdifferent | Value Chain Map, Lever List | Idea pool, Theme clusters, Shortlist |
Tagsno overlap | StrategyBusiness modelDiagnosisAnalysis | BrainstormingIdeationCreativityWorkshopDivergence |
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