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| Criterion |  Business Strategy Value Chain Analysis |  Facilitation Alignment Mapping |  Product Strategy SMART Goals |
|---|---|---|---|
Purposedifferent | Value Chain Analysis shows where value is created, costs accrue, and differentiation becomes possible along the process. It compares strengths, risks, market logic, and courses of action. The result is captured as a value-chain map and lever list. | When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable. | When goals are formulated too generally, it brings measurability, direction, and timing into shape. It prevents intentions from staying without clear verification. |
Complexitydifferent | High | Medium | Low |
Timedifferent | Half day | 1-2 h | 15-30 min |
Participantsdifferent | 3-8 | 4-12 | 1-8 |
Formatdifferent | Workshop | Workshop | Workshop + async |
Outputdifferent | Value Chain Map, Lever List | Alignment Map, Open Issues, Decision Questions | SMART Goal, Measurement Note, Deadline |
Tagsno overlap | StrategyBusiness modelDiagnosisAnalysis | AlignmentStakeholdersStrategyFacilitation | GoalsPlanningMeasurementAlignment |
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