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| Criterion | ![]() UX Research User Interviews | ![]() Operations Standard Work Analysis | ![]() UX Research Affinity Diagramming |
|---|---|---|---|
Purposedifferent | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | When the same task is done differently depending on the person, the method exposes the reliable core. It creates comparability without unnecessarily choking off needed latitude. | When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer. |
Complexitydifferent | Low | Medium | Low |
Timedifferent | 30–60 min per interview | 1-3 h | 45–90 min |
Participantsdifferent | 1 participant per interview | 2-6 | 3-10 |
Formatdifferent | Workshop + async | Workshop | Workshop |
Outputdifferent | Interview Notes, Themes, Insight Summary | Standard Work Sheet, Deviation List, Improved Standard, Training Needs | Theme clusters, Insight statements, Opportunity areas |
Tagsno overlap | QualitativeResearchCustomerDiscovery | LeanProcessQuality | SynthesisQualitativeRoot cause |
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