View methods side by side.
Choose up to four methods. Add them using the search and share the comparison by copying its link.
| Criterion |  UX Research User Interviews |  Innovation SCAMPER |
|---|---|---|
Purposedifferent | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | For an existing solution under pressure to change, the method deliberately opens space for systematic variants. It directs attention to rebuilding, combining, and repurposing rather than only new basic ideas. This produces concrete evolution paths for products, offerings, or workflows. |
Complexitysame | Low | Low |
Timedifferent | 30–60 min per interview | 30-60 min |
Participantsdifferent | 1 participant per interview | 2-10 |
Formatdifferent | Workshop + async | Workshop |
Outputdifferent | Interview Notes, Themes, Insight Summary | SCAMPER Idea List, Concept Shortlist, Variation Notes |
Tagsno overlap | QualitativeResearchCustomerDiscovery | BrainstormingIdeationCreativityReframingInnovation |
Often compared together
Methods with strong topical overlap with the current selection, not yet in the comparison.
