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Criterion
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Paper illustration of Porter’s five competitive forces
Business Strategy
Porter Five Forces
Purposedifferent
When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.Porter Five Forces analyzes the forces that shape competitive pressure and profitability in a market. The view of market structure goes beyond individual competitors and reveals systemic pressure points.
Complexitydifferent
LowMedium
Timedifferent
30–60 min per interview1-3 h
Participantsdifferent
1 participant per interview2-8
Formatsame
Workshop + asyncWorkshop + async
Outputdifferent
Interview Notes, Themes, Insight SummaryFive Forces Analysis, Competitive Risks, Strategic Options
Tagsno overlap
QualitativeResearchCustomerDiscovery
StrategyCompetitionMarket
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Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
Paper illustration for Opportunity Interview
Product Discovery
Opportunity Interview
Paper illustration of a six-field PESTLE grid
Business Strategy
PESTLE Analysis