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| Criterion |  UX Research User Interviews |  UX Research Personas |  Facilitation Consensus Workshop |
|---|---|---|---|
Purposedifferent | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | When a group needs a solid decision without outvoting individual factions, a Consensus Workshop creates a negotiable common ground. It makes agreement, reservations, and open tensions discussable at the same time. |
Complexitydifferent | Low | Medium | Medium |
Timedifferent | 30–60 min per interview | 1-3 Tage | 1-3 h |
Participantsdifferent | 1 participant per interview | Internes Team | 5-30 |
Formatdifferent | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Interview Notes, Themes, Insight Summary | Persona Profiles, Needs Summary, Scenario Notes | Consensus Clusters, Theme Titles, Priority Areas |
Tagsno overlap | QualitativeResearchCustomerDiscovery | ResearchCustomerSynthesis | FacilitationConsensusWorkshopAlignment |
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