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| Criterion |  UX Research User Interviews |  Facilitation Mind Mapping |  Innovation Brainstorming |
|---|---|---|---|
Purposedifferent | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | When a topic is still unclear and too many thoughts surface at once, Mind Mapping creates an open surface for ordering them. It makes connections, subtopics, and starting points visible without fixing them too early. | When a team faces an open question with many obvious directions, the method first creates breadth instead of premature commitment. It separates idea flow from evaluation and makes lines of thought visible, creating a pool for selection and further development. |
Complexitysame | Low | Low | Low |
Timedifferent | 30–60 min per interview | 15-45 min | 30-60 min |
Participantsdifferent | 1 participant per interview | 1-10 | 4-12 |
Formatdifferent | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Interview Notes, Themes, Insight Summary | Mind Map, Topic Clusters, Open Questions | Idea pool, Theme clusters, Shortlist |
Tagsno overlap | QualitativeResearchCustomerDiscovery | BrainstormingIdeasMappingStructureFacilitation | BrainstormingIdeationCreativityWorkshopDivergence |
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Methods with strong topical overlap with the current selection, not yet in the comparison.
