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| Criterion |  UX Research User Interviews |  UX Research HEART Framework |  Business Strategy Balanced Scorecard |
|---|---|---|---|
Purposedifferent | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | Helps clarify observations, needs, and patterns in concrete terms. It groups observations into patterns, questions, and decisions. The result is captured as a HEART-GSM table and dashboard. | Balanced Scorecard translates strategy into a few interconnected perspectives and metrics. It holds impact, steering, and learning together in daily work instead of narrowing strategy down to financial figures. |
Complexitydifferent | Low | Medium | High |
Timedifferent | 30–60 min per interview | 120 min initial, dann laufend | Halber Tag bis mehrere Wochen |
Participantsdifferent | 1 participant per interview | 3-6 | 4-12 |
Formatsame | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Interview Notes, Themes, Insight Summary | HEART-GSM Table, Dashboard | Balanced Scorecard, Strategic Measures, Initiative Map |
Tagsno overlap | QualitativeResearchCustomerDiscovery | MetricsUX researchMeasurementSatisfaction | StrategyMetricsExecution |
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