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| Criterion | ![]() UX Research User Interviews | ![]() Innovation Design Charrette | ![]() Innovation Morphological Analysis |
|---|---|---|---|
Purposedifferent | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | In a tightly timed design process with many participants, the method pools several lines of thinking in a short time. It brings parallel design energy without letting the discussion tip into endless coordination. This quickly produces solid directions for architecture or space. | For a search for solutions with many degrees of freedom, a grid emerges for systematic combinations. The method separates features, variants, and exclusion criteria, so the space gets explored deliberately. |
Complexitydifferent | Low | Medium | Medium |
Timedifferent | 30–60 min per interview | Halber Tag bis mehrere Tage | 1-3 h |
Participantsdifferent | 1 participant per interview | 10-50 | 2-8 |
Formatdifferent | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Interview Notes, Themes, Insight Summary | Sketches and Concepts, Consolidated Solution Sketch, Prioritized Direction | Morphological Box, Concept Combinations, Idea Shortlist |
Tagsno overlap | QualitativeResearchCustomerDiscovery | BrainstormingWorkshopCollaborationIdeation | IdeationInnovationCreativity |
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