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| Criterion |  UX Research User Interviews |  Decision Making Decision Framing Workshop |  Product Strategy KPI Tree |
|---|---|---|---|
Purposedifferent | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | When a decision is poorly framed, even good answers deliver little value. A Decision Framing Workshop sharpens the problem, goal, and boundaries before the actual weighing begins. | When metrics across the organization drift apart, it arranges drivers and effects under one shared logic. It connects customer value, product logic, and decision priorities. The result is captured as a KPI tree and owner list. |
Complexitydifferent | Low | Medium | Medium |
Timedifferent | 30–60 min per interview | 60-120 min | 90-180 min initial, dann laufend |
Participantsdifferent | 1 participant per interview | 4-10 | 3-8 |
Formatdifferent | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Interview Notes, Themes, Insight Summary | Decision Frame, Decision Question, Criteria List, Evidence Plan | KPI Tree, Owner List |
Tagsno overlap | QualitativeResearchCustomerDiscovery | Decision framingAlignmentCriteriaOptions | MetricsStrategyAlignmentMeasurement |
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