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| Criterion |  UX Research User Interviews |  Innovation Brainstorming |  Innovation Round Robin Brainstorming |
|---|---|---|---|
Purposedifferent | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | When a team faces an open question with many obvious directions, the method first creates breadth instead of premature commitment. It separates idea flow from evaluation and makes lines of thought visible, creating a pool for selection and further development. | With unevenly distributed speaking time, the method brings every person into the contribution one after another. It prevents early voices from setting the direction while still producing a shared idea space. This makes participation plannable and the team's diversity visible. |
Complexitysame | Low | Low | Low |
Timedifferent | 30–60 min per interview | 30-60 min | 20-45 min |
Participantsdifferent | 1 participant per interview | 4-12 | 4-10 |
Formatdifferent | Workshop + async | Workshop | Workshop |
Outputdifferent | Interview Notes, Themes, Insight Summary | Idea pool, Theme clusters, Shortlist | Idea List, Cluster, Shortlist |
Tagsno overlap | QualitativeResearchCustomerDiscovery | BrainstormingIdeationCreativityWorkshopDivergence | BrainstormingIdeationFacilitationInclusionCreativity |
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