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Criterion
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Affinity Diagramming
UX Research
Affinity Diagramming
Paper illustration for Root Cause Tree Analysis
Operations
Root Cause Tree Analysis
Purposedifferent
When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer.For a problem with several suspected causes, the method builds a causal structure instead of a mere list. It makes visible how causes connect and where the strongest points of leverage lie.
Complexitydifferent
LowLowMedium
Timedifferent
30–60 min per interview45–90 min1-3 h
Participantsdifferent
1 participant per interview3-102-8
Formatdifferent
Workshop + asyncWorkshopWorkshop
Outputdifferent
Interview Notes, Themes, Insight SummaryTheme clusters, Insight statements, Opportunity areasCause Tree, Evidence Notes, Countermeasures
Tagsno overlap
QualitativeResearchCustomerDiscovery
SynthesisQualitativeRoot cause
Root causeTreeIncidentQuality
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Paper illustration for Root Cause Analysis.
Operations
Root Cause Analysis
Paper illustration for 8D Problem Solving.
Operations
8D Problem Solving