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| Criterion |  UX Research User Interviews |  UX Research Affinity Diagramming |  Facilitation Problem Framing Workshop |
|---|---|---|---|
Purposedifferent | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer. | When a team works on symptoms but the real question stays fuzzy, a Problem Framing Workshop sharpens the view of the right problem. It separates observation, interpretation, and target picture from each other. |
Complexitysame | Low | Low | Low |
Timedifferent | 30–60 min per interview | 45–90 min | 60-120 min |
Participantsdifferent | 1 participant per interview | 3-10 | 4-10 |
Formatdifferent | Workshop + async | Workshop | Workshop |
Outputdifferent | Interview Notes, Themes, Insight Summary | Theme clusters, Insight statements, Opportunity areas | Problem Statement, Scope Boundaries, Assumption List, Next Analysis Questions |
Tagsno overlap | QualitativeResearchCustomerDiscovery | SynthesisQualitativeRoot cause | FacilitationAlignmentDiscovery |
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