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Criterion
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Affinity Diagramming
UX Research
Affinity Diagramming
Paper illustration for Change Analysis.
Operations
Change Analysis
Purposedifferent
When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer.For a deviation after a change, the method isolates the influence of the altered condition. It narrows down which differences are relevant and which are just accompanying noise.
Complexitydifferent
LowLowMedium
Timedifferent
30–60 min per interview45–90 min45-120 min
Participantsdifferent
1 participant per interview3-102-6
Formatdifferent
Workshop + asyncWorkshopWorkshop + async
Outputdifferent
Interview Notes, Themes, Insight SummaryTheme clusters, Insight statements, Opportunity areasChange Matrix, Cause Hypotheses, Validation Questions, Action List
Tagsno overlap
QualitativeResearchCustomerDiscovery
SynthesisQualitativeRoot cause
ChangeRoot causeTroubleshootingComparison
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Empathy Mapping
UX Research
Empathy Mapping
Paper illustration for Opportunity Interview
Product Discovery
Opportunity Interview
Paper illustration for 3-Circle Venn Diagram
Facilitation
3-Circle Venn Diagram