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| Criterion |  UX Research Usability Testing |  Product Discovery Outcome-Driven Innovation |  UX Research Empathy Mapping |
|---|---|---|---|
Purposedifferent | When a product is built but people get stuck on tasks, usability testing shows the friction at concrete points. Observed use instead of self-report makes visible where orientation, understanding, or interaction breaks down. | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing. |
Complexitydifferent | Medium | High | Low |
Timedifferent | 1-2 h je Session | Mehrere Wochen | 30–60 min |
Participantsdifferent | Based on research question | 2-6 researchers plus sample | 4-8 |
Formatdifferent | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Usability Issues, Severity List, Recommendations | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | Empathy Map, Assumptions List, Research Gaps |
Tagsno overlap | ValidationUXPrototype | OutcomesInnovationResearchQuantitative | SynthesisQualitativeWorkshop |
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