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| Criterion |  UX Research Tree Testing |  Business Strategy VRIO Framework |
|---|---|---|
Purposedifferent | When a navigation exists but search paths still fail, tree testing checks findability without visual distraction. The method shows whether labels, levels, and paths really lead to the intended destination. | The VRIO Framework rates resources and capabilities on whether they are Valuable, Rare, Inimitable, and Organized. It compares strengths, risks, market logic, and courses of action. The result is captured as a VRIO table and strategic actions. |
Complexitysame | Medium | Medium |
Timedifferent | 1-2 Tage | 90-180 min |
Participantsdifferent | Based on research question | 3-6 |
Formatdifferent | Async | Workshop |
Outputdifferent | Findability Metrics, Path Analysis, Revised IA | VRIO Table, Strategic Actions |
Tagsno overlap | Information architectureNavigationFindability | StrategyDiagnosisBusiness modelCapability |
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