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| Criterion |  UX Research Tree Testing |  Business Strategy SWOT Analysis |
|---|---|---|
Purposedifferent | When a navigation exists but search paths still fail, tree testing checks findability without visual distraction. The method shows whether labels, levels, and paths really lead to the intended destination. | SWOT Analysis arranges strengths, weaknesses, opportunities, and threats into a compact picture of the situation. It keeps internal capabilities and external influences separate before strategic options emerge from them. |
Complexitydifferent | Medium | Low |
Timedifferent | 1-2 Tage | 30-60 min |
Participantsdifferent | Based on research question | 3-12 |
Formatdifferent | Async | Workshop |
Outputdifferent | Findability Metrics, Path Analysis, Revised IA | SWOT matrix, Strategic options, Action list |
Tagsno overlap | Information architectureNavigationFindability | StrategyAnalysisMarketPositioning |
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