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Criterion
Paper illustration of a branching category tree with a highlighted search path and possible dead ends.
UX Research
Tree Testing
Paper illustration of a branching impact map with a Why goal at the root, actor circles, How behavior changes and What options.
Product Strategy
Impact Mapping
Paper illustration of a six-field PESTLE grid
Business Strategy
PESTLE Analysis
Purposedifferent
When a navigation exists but search paths still fail, tree testing checks findability without visual distraction. The method shows whether labels, levels, and paths really lead to the intended destination.When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures.PESTLE Analysis makes political, economic, social, technological, legal, and environmental influences visible. The environment of an initiative is thereby read systematically instead of through isolated trends.
Complexitysame
MediumMediumMedium
Timedifferent
1-2 Tage45-90 min1-3 h
Participantsdifferent
Based on research question3-82-10
Formatdifferent
AsyncWorkshopWorkshop + async
Outputdifferent
Findability Metrics, Path Analysis, Revised IAImpact Map, Outcome Hypotheses, Delivery OptionsPESTLE Map, External Risks, Strategic Questions
Tagsno overlap
Information architectureNavigationFindability
OutcomesStrategyBehaviorPlanning
StrategyMarketAnalysis
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Gap Analysis method illustration showing its working structure
Business Strategy
GAP Analysis
Paper illustration of a SWOT matrix with four separated quadrants and marked strategic options.
Business Strategy
SWOT Analysis
Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
Paper illustration showing three sorted card stacks and an open question about a possible group.
UX Research
Card Sorting