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| Criterion |  UX Research Tree Testing |  Product Strategy Impact Mapping |  Product Discovery Outcome-Driven Innovation |
|---|---|---|---|
Purposedifferent | When a navigation exists but search paths still fail, tree testing checks findability without visual distraction. The method shows whether labels, levels, and paths really lead to the intended destination. | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. |
Complexitydifferent | Medium | Medium | High |
Timedifferent | 1-2 Tage | 45-90 min | Mehrere Wochen |
Participantsdifferent | Based on research question | 3-8 | 2-6 researchers plus sample |
Formatdifferent | Async | Workshop | Workshop + async |
Outputdifferent | Findability Metrics, Path Analysis, Revised IA | Impact Map, Outcome Hypotheses, Delivery Options | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses |
Tagsno overlap | Information architectureNavigationFindability | OutcomesStrategyBehaviorPlanning | OutcomesInnovationResearchQuantitative |
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