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| Criterion |  UX Research Tree Testing |  Product Strategy Impact Mapping |  Innovation Design Thinking |
|---|---|---|---|
Purposedifferent | When a navigation exists but search paths still fail, tree testing checks findability without visual distraction. The method shows whether labels, levels, and paths really lead to the intended destination. | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. | For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service. |
Complexitydifferent | Medium | Medium | High |
Timedifferent | 1-2 Tage | 45-90 min | 1 Tag bis mehrere Wochen |
Participantsdifferent | Based on research question | 3-8 | 4-10 |
Formatdifferent | Async | Workshop | Workshop |
Outputdifferent | Findability Metrics, Path Analysis, Revised IA | Impact Map, Outcome Hypotheses, Delivery Options | Problem Statement, Prototype, Test Learnings |
Tagsno overlap | Information architectureNavigationFindability | OutcomesStrategyBehaviorPlanning | InnovationPrototypeResearch |
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