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Criterion
Paper illustration of a branching category tree with a highlighted search path and possible dead ends.
UX Research
Tree Testing
Design Thinking as a learning loop: an observation notebook, a focused problem statement, different idea sketches, a cardboard prototype and user-test notes. Feedback leads to new understanding.
Innovation
Design Thinking
Affinity Diagramming
UX Research
Affinity Diagramming
Purposedifferent
When a navigation exists but search paths still fail, tree testing checks findability without visual distraction. The method shows whether labels, levels, and paths really lead to the intended destination.For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service.When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer.
Complexitydifferent
MediumHighLow
Timedifferent
1-2 Tage1 Tag bis mehrere Wochen45–90 min
Participantsdifferent
Based on research question4-103-10
Formatdifferent
AsyncWorkshopWorkshop
Outputdifferent
Findability Metrics, Path Analysis, Revised IAProblem Statement, Prototype, Test LearningsTheme clusters, Insight statements, Opportunity areas
Tagsno overlap
Information architectureNavigationFindability
InnovationPrototypeResearch
SynthesisQualitativeRoot cause
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration showing three sorted card stacks and an open question about a possible group.
UX Research
Card Sorting
A paper-based illustration representing Design Sprint with its core stages and visible working result.
Innovation
Design Sprint
Empathy Mapping
UX Research
Empathy Mapping
First-click Testing method illustration showing its working structure
UX Research
First-click Testing