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| Criterion |  UX Research Tree Testing |  Business Strategy Blue Ocean Strategy Canvas |  Business Strategy SWOT Analysis |
|---|---|---|---|
Purposedifferent | When a navigation exists but search paths still fail, tree testing checks findability without visual distraction. The method shows whether labels, levels, and paths really lead to the intended destination. | The Blue Ocean Strategy Canvas shows how an offering is positioned relative to the market. Differentiation thereby becomes tangible in value factors instead of merely being claimed. | SWOT Analysis arranges strengths, weaknesses, opportunities, and threats into a compact picture of the situation. It keeps internal capabilities and external influences separate before strategic options emerge from them. |
Complexitydifferent | Medium | Medium | Low |
Timedifferent | 1-2 Tage | 2-4 h | 30-60 min |
Participantsdifferent | Based on research question | 3-10 | 3-12 |
Formatdifferent | Async | Workshop | Workshop |
Outputdifferent | Findability Metrics, Path Analysis, Revised IA | Strategy Canvas, Value Curve, ERRC Actions | SWOT matrix, Strategic options, Action list |
Tagsno overlap | Information architectureNavigationFindability | StrategyPositioningInnovationValue | StrategyAnalysisMarketPositioning |
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