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| Criterion |  UX Research Tree Testing |  Business Strategy Blue Ocean Strategy Canvas |
|---|---|---|
Purposedifferent | When a navigation exists but search paths still fail, tree testing checks findability without visual distraction. The method shows whether labels, levels, and paths really lead to the intended destination. | The Blue Ocean Strategy Canvas shows how an offering is positioned relative to the market. Differentiation thereby becomes tangible in value factors instead of merely being claimed. |
Complexitysame | Medium | Medium |
Timedifferent | 1-2 Tage | 2-4 h |
Participantsdifferent | Based on research question | 3-10 |
Formatdifferent | Async | Workshop |
Outputdifferent | Findability Metrics, Path Analysis, Revised IA | Strategy Canvas, Value Curve, ERRC Actions |
Tagsno overlap | Information architectureNavigationFindability | StrategyPositioningInnovationValue |
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