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| Criterion |  UX Research Tree Testing |  Business Strategy Ansoff Matrix |  Growth A/B Testing |
|---|---|---|---|
Purposedifferent | When a navigation exists but search paths still fail, tree testing checks findability without visual distraction. The method shows whether labels, levels, and paths really lead to the intended destination. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Medium | Low | High |
Timedifferent | 1-2 Tage | 45-90 min | 1-4 Wochen |
Participantsdifferent | Based on research question | 2-8 | 1-6 |
Formatdifferent | Async | Workshop + async | Async |
Outputdifferent | Findability Metrics, Path Analysis, Revised IA | Ansoff Matrix, Growth Options, Risk Notes | Experiment results, Decision log, Learning summary |
Tagsno overlap | Information architectureNavigationFindability | GrowthStrategyMarketPortfolio | ExperimentsGrowthAnalyticsValidation |
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