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| Criterion |  UX Research Tree Testing |  UX Research Affinity Diagramming |  Innovation Design Thinking |
|---|---|---|---|
Purposedifferent | When a navigation exists but search paths still fail, tree testing checks findability without visual distraction. The method shows whether labels, levels, and paths really lead to the intended destination. | When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer. | For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service. |
Complexitydifferent | Medium | Low | High |
Timedifferent | 1-2 Tage | 45–90 min | 1 Tag bis mehrere Wochen |
Participantsdifferent | Based on research question | 3-10 | 4-10 |
Formatdifferent | Async | Workshop | Workshop |
Outputdifferent | Findability Metrics, Path Analysis, Revised IA | Theme clusters, Insight statements, Opportunity areas | Problem Statement, Prototype, Test Learnings |
Tagsno overlap | Information architectureNavigationFindability | SynthesisQualitativeRoot cause | InnovationPrototypeResearch |
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