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| Criterion |  UX Research Tree Testing |  Growth A/B Testing |
|---|---|---|
Purposedifferent | When a navigation exists but search paths still fail, tree testing checks findability without visual distraction. The method shows whether labels, levels, and paths really lead to the intended destination. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Medium | High |
Timedifferent | 1-2 Tage | 1-4 Wochen |
Participantsdifferent | Based on research question | 1-6 |
Formatsame | Async | Async |
Outputdifferent | Findability Metrics, Path Analysis, Revised IA | Experiment results, Decision log, Learning summary |
Tagsno overlap | Information architectureNavigationFindability | ExperimentsGrowthAnalyticsValidation |
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