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| Criterion |  Business Strategy TOWS Matrix |  Product Strategy SMART Goals |  Product Strategy OKRs |
|---|---|---|---|
Purposedifferent | The TOWS Matrix connects internal strengths and weaknesses with external opportunities and threats into action-oriented strategies. It goes a step further than a pure stocktaking. | When goals are formulated too generally, it brings measurability, direction, and timing into shape. It prevents intentions from staying without clear verification. | When strategic direction needs to become measurable, it connects ambition with checkable results. It makes goals connectable to focus and review. |
Complexitydifferent | Medium | Low | Medium |
Timedifferent | 1-2 h | 15-30 min | 1-2 h Setup |
Participantsdifferent | 3-10 | 1-8 | 2-20 |
Formatdifferent | Workshop | Workshop + async | Workshop + async |
Outputdifferent | TOWS Matrix, Strategic Options, Priority Actions | SMART Goal, Measurement Note, Deadline | OKR set, Measurement plan, Review cadence |
Tagsno overlap | StrategyAnalysisOptions | GoalsPlanningMeasurementAlignment | GoalsAlignmentOutcomesMeasurement |
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