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| Criterion |  Business Strategy TOWS Matrix |  Product Strategy SMART Goals |  Business Strategy GAP Analysis |
|---|---|---|---|
Purposedifferent | The TOWS Matrix connects internal strengths and weaknesses with external opportunities and threats into action-oriented strategies. It goes a step further than a pure stocktaking. | When goals are formulated too generally, it brings measurability, direction, and timing into shape. It prevents intentions from staying without clear verification. | GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing. |
Complexitydifferent | Medium | Low | Medium |
Timedifferent | 1-2 h | 15-30 min | 1-3 h |
Participantsdifferent | 3-10 | 1-8 | 2-8 |
Formatdifferent | Workshop | Workshop + async | Workshop + async |
Outputdifferent | TOWS Matrix, Strategic Options, Priority Actions | SMART Goal, Measurement Note, Deadline | Gap Matrix, Action Plan, Risk Notes |
Tagsno overlap | StrategyAnalysisOptions | GoalsPlanningMeasurementAlignment | StrategyAnalysisPlanning |
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