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| Criterion |  Business Strategy TOWS Matrix |  Product Strategy Impact Mapping |  Product Strategy OKRs |
|---|---|---|---|
Purposedifferent | The TOWS Matrix connects internal strengths and weaknesses with external opportunities and threats into action-oriented strategies. It goes a step further than a pure stocktaking. | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. | When strategic direction needs to become measurable, it connects ambition with checkable results. It makes goals connectable to focus and review. |
Complexitysame | Medium | Medium | Medium |
Timedifferent | 1-2 h | 45-90 min | 1-2 h Setup |
Participantsdifferent | 3-10 | 3-8 | 2-20 |
Formatdifferent | Workshop | Workshop | Workshop + async |
Outputdifferent | TOWS Matrix, Strategic Options, Priority Actions | Impact Map, Outcome Hypotheses, Delivery Options | OKR set, Measurement plan, Review cadence |
Tagsno overlap | StrategyAnalysisOptions | OutcomesStrategyBehaviorPlanning | GoalsAlignmentOutcomesMeasurement |
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