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| Criterion |  Business Strategy TOWS Matrix |  UX Research HEART Framework |  Business Strategy Balanced Scorecard |
|---|---|---|---|
Purposedifferent | The TOWS Matrix connects internal strengths and weaknesses with external opportunities and threats into action-oriented strategies. It goes a step further than a pure stocktaking. | Helps clarify observations, needs, and patterns in concrete terms. It groups observations into patterns, questions, and decisions. The result is captured as a HEART-GSM table and dashboard. | Balanced Scorecard translates strategy into a few interconnected perspectives and metrics. It holds impact, steering, and learning together in daily work instead of narrowing strategy down to financial figures. |
Complexitydifferent | Medium | Medium | High |
Timedifferent | 1-2 h | 120 min initial, dann laufend | Halber Tag bis mehrere Wochen |
Participantsdifferent | 3-10 | 3-6 | 4-12 |
Formatdifferent | Workshop | Workshop + async | Workshop + async |
Outputdifferent | TOWS Matrix, Strategic Options, Priority Actions | HEART-GSM Table, Dashboard | Balanced Scorecard, Strategic Measures, Initiative Map |
Tagsno overlap | StrategyAnalysisOptions | MetricsUX researchMeasurementSatisfaction | StrategyMetricsExecution |
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Methods with strong topical overlap with the current selection, not yet in the comparison.
