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| Criterion |  Business Strategy TOWS Matrix |  Facilitation Alignment Mapping |  Product Strategy OKRs |
|---|---|---|---|
Purposedifferent | The TOWS Matrix connects internal strengths and weaknesses with external opportunities and threats into action-oriented strategies. It goes a step further than a pure stocktaking. | When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable. | When strategic direction needs to become measurable, it connects ambition with checkable results. It makes goals connectable to focus and review. |
Complexitysame | Medium | Medium | Medium |
Timedifferent | 1-2 h | 1-2 h | 1-2 h Setup |
Participantsdifferent | 3-10 | 4-12 | 2-20 |
Formatdifferent | Workshop | Workshop | Workshop + async |
Outputdifferent | TOWS Matrix, Strategic Options, Priority Actions | Alignment Map, Open Issues, Decision Questions | OKR set, Measurement plan, Review cadence |
Tagsno overlap | StrategyAnalysisOptions | AlignmentStakeholdersStrategyFacilitation | GoalsAlignmentOutcomesMeasurement |
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