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| Criterion |  Business Strategy Three Horizons |  UX Research Surveys |  Product Discovery Assumption Mapping |
|---|---|---|---|
Purposedifferent | Three Horizons helps clarify strategic options across different timeframes. It compares strengths, risks, market logic, and investment choices, and captures the result as a horizon map, portfolio view, and initiatives per horizon. | When a topic needs to be validated broadly and many people can answer the same question, surveys gather structured feedback in a scalable form. Answers become comparable and segmentable instead of remaining merely anecdotal. | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. |
Complexitysame | Medium | Medium | Medium |
Timedifferent | Halbtags-Workshop, dann iterativ | 3-14 Tage | 45-60 min |
Participantsdifferent | 3-12 | 50+ | 2-8 |
Formatdifferent | Workshop | Async | Workshop + async |
Outputdifferent | Horizon map, Portfolio view, Initiatives per horizon, Resource plan | Survey Results, Charts, Segment Insights | Assumption map, Test backlog, Risk ranking |
Tagsno overlap | StrategyInnovationPortfolioForesight | QuantitativeResearchValidation | AssumptionsRiskExperimentsValidation |
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