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| Criterion |  Business Strategy Three Horizons |  Innovation Rolestorming |  Innovation Morphological Analysis |
|---|---|---|---|
Purposedifferent | Three Horizons helps clarify strategic options across different timeframes. It compares strengths, risks, market logic, and investment choices, and captures the result as a horizon map, portfolio view, and initiatives per horizon. | When a search for ideas stalls, switching roles helps people step outside their own perspective and activate new logics of action. The method reduces habit because contributions arise from a different stance. This brings unfamiliar, often fitting solution approaches into play. | For a search for solutions with many degrees of freedom, a grid emerges for systematic combinations. The method separates features, variants, and exclusion criteria, so the space gets explored deliberately. |
Complexitydifferent | Medium | Low | Medium |
Timedifferent | Halbtags-Workshop, dann iterativ | 30-60 min | 1-3 h |
Participantsdifferent | 3-12 | 3-12 | 2-8 |
Formatdifferent | Workshop | Workshop | Workshop + async |
Outputdifferent | Horizon map, Portfolio view, Initiatives per horizon, Resource plan | Rollenkarten, Ideenpool pro Rolle, Konsolidierte Shortlist | Morphological Box, Concept Combinations, Idea Shortlist |
Tagsno overlap | StrategyInnovationPortfolioForesight | BrainstormingIdeationCreativity | IdeationInnovationCreativity |
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