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| Criterion |  Business Strategy Three Horizons |  Product Discovery Pretotyping |
|---|---|---|
Purposedifferent | Three Horizons helps clarify strategic options across different timeframes. It compares strengths, risks, market logic, and investment choices, and captures the result as a horizon map, portfolio view, and initiatives per horizon. | Pretotyping clarifies whether a customer problem and solution idea create enough real demand. It separates problem, assumption, solution, and evidence, and captures the result as a pretotyping sketch, test setup, and conversion data. |
Complexitydifferent | Medium | Low |
Timedifferent | Halbtags-Workshop, dann iterativ | Stunden bis wenige Tage |
Participantsdifferent | 3-12 | 1-4 |
Formatdifferent | Workshop | Workshop + async |
Outputdifferent | Horizon map, Portfolio view, Initiatives per horizon, Resource plan | Pretotyping sketch, Test setup, Conversion data, Go or no-go decision |
Tagsno overlap | StrategyInnovationPortfolioForesight | ValidationDemandMVP |
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