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| Criterion |  Business Strategy Three Horizons |  Product Discovery Outcome-Driven Innovation |  Innovation Design Thinking |
|---|---|---|---|
Purposedifferent | Three Horizons helps clarify strategic options across different timeframes. It compares strengths, risks, market logic, and investment choices, and captures the result as a horizon map, portfolio view, and initiatives per horizon. | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service. |
Complexitydifferent | Medium | High | High |
Timedifferent | Halbtags-Workshop, dann iterativ | Mehrere Wochen | 1 Tag bis mehrere Wochen |
Participantsdifferent | 3-12 | 2-6 researchers plus sample | 4-10 |
Formatdifferent | Workshop | Workshop + async | Workshop |
Outputdifferent | Horizon map, Portfolio view, Initiatives per horizon, Resource plan | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | Problem Statement, Prototype, Test Learnings |
Tags1 shared | StrategyInnovationPortfolioForesight | OutcomesInnovationResearchQuantitative | InnovationPrototypeResearch |
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