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| Criterion |  Business Strategy Three Horizons |  Growth Hooked Model |
|---|---|---|
Purposedifferent | Three Horizons helps clarify strategic options across different timeframes. It compares strengths, risks, market logic, and investment choices, and captures the result as a horizon map, portfolio view, and initiatives per horizon. | The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design. |
Complexitysame | Medium | Medium |
Timedifferent | Halbtags-Workshop, dann iterativ | Multiple workshops over several weeks |
Participantsdifferent | 3-12 | 2-8 |
Formatdifferent | Workshop | Workshop + async |
Outputdifferent | Horizon map, Portfolio view, Initiatives per horizon, Resource plan | Hooked loop, Trigger map, Reward design, Ethics check |
Tagsno overlap | StrategyInnovationPortfolioForesight | GrowthBehaviorRetention |
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