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| Criterion |  Business Strategy Three Horizons |  Growth Growth Experiment |
|---|---|---|
Purposedifferent | Three Horizons helps clarify strategic options across different timeframes. It compares strengths, risks, market logic, and investment choices, and captures the result as a horizon map, portfolio view, and initiatives per horizon. | When growth ideas surface quickly, the temptation to build immediately instead of learning is high. A Growth Experiment frames an assumption so target group, lever, and measurement are clear before the first deployment. |
Complexitysame | Medium | Medium |
Timedifferent | Halbtags-Workshop, dann iterativ | 1-2 Wochen |
Participantsdifferent | 3-12 | 1-6 |
Formatdifferent | Workshop | Workshop + async |
Outputdifferent | Horizon map, Portfolio view, Initiatives per horizon, Resource plan | Experiment card, Result summary, Next bet |
Tagsno overlap | StrategyInnovationPortfolioForesight | MarketingGrowthExperimentsLearning |
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