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| Criterion |  Business Strategy Three Horizons |  Growth Funnel Analysis |
|---|---|---|
Purposedifferent | Three Horizons helps clarify strategic options across different timeframes. It compares strengths, risks, market logic, and investment choices, and captures the result as a horizon map, portfolio view, and initiatives per horizon. | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. |
Complexitysame | Medium | Medium |
Timedifferent | Halbtags-Workshop, dann iterativ | 1-3 h |
Participantsdifferent | 3-12 | 1-5 |
Formatdifferent | Workshop | Async |
Outputdifferent | Horizon map, Portfolio view, Initiatives per horizon, Resource plan | Funnel report, Drop-off analysis, Optimization hypotheses |
Tagsno overlap | StrategyInnovationPortfolioForesight | AnalyticsConversionGrowth |
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