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Criterion
Paper illustration for Theory of Change
Systems Thinking
Theory of Change
Paper illustration of Counter Metrics with its method-specific working model.
Product Strategy
Counter Metrics
Gap Analysis method illustration showing its working structure
Business Strategy
GAP Analysis
Purposedifferent
Theory of Change translates a desired impact into a traceable chain of change. It makes assumptions, intermediate goals, and measurement points visible before a program is rolled out at scale.When a headline metric could mask side effects, it adds guardrail signals against unwanted outcomes. It connects customer value, product logic, and decision priorities. The result is captured as a counter-metric list and guardrail definitions.GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing.
Complexitydifferent
HighLowMedium
Timedifferent
2-6 h30-60 min1-3 h
Participantsdifferent
4-122-62-8
Formatdifferent
WorkshopWorkshop + asyncWorkshop + async
Outputdifferent
Theory of Change Map, Assumptions, Outcome MeasuresCounter Metric List, Guardrail DefinitionsGap Matrix, Action Plan, Risk Notes
Tags1 shared
ImpactOutcomesSystems thinkingStrategy
MetricsMeasurementStrategyExperiments
StrategyAnalysisPlanning
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Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of GIST Planning with its method-specific working model.
Product Strategy
GIST Planning
Paper illustration of a branching impact map with a Why goal at the root, actor circles, How behavior changes and What options.
Product Strategy
Impact Mapping
Paper illustration of KPI Tree with its method-specific working model.
Product Strategy
KPI Tree
Paper scorecard with four perspectives, connected objective cards and columns for measures, targets and initiatives.
Business Strategy
Balanced Scorecard