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| Criterion |  Systems Thinking Theory of Change |  Growth A/B Testing |
|---|---|---|
Purposedifferent | Theory of Change translates a desired impact into a traceable chain of change. It makes assumptions, intermediate goals, and measurement points visible before a program is rolled out at scale. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitysame | High | High |
Timedifferent | 2-6 h | 1-4 Wochen |
Participantsdifferent | 4-12 | 1-6 |
Formatdifferent | Workshop | Async |
Outputdifferent | Theory of Change Map, Assumptions, Outcome Measures | Experiment results, Decision log, Learning summary |
Tagsno overlap | ImpactOutcomesSystems thinkingStrategy | ExperimentsGrowthAnalyticsValidation |
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